Ambedkar Group of Colleges
Patna, Bihar
The Bachelor of Business Administration (BBA) program, with a General specialization, is an undergraduate degree tailored to provide students with a foundational and comprehensive understanding of business principles and management practices. This versatile program covers a wide array of core business subjects, including marketing, finance, human resources, operations management, economics, and business law. The curriculum is designed to develop strong analytical, critical thinking, and problem-solving skills, preparing students for various entry-level to mid-level management positions across diverse industries. Through a blend of theoretical instruction, case studies, group projects, and presentations, students gain practical insights into real-world business challenges and learn to formulate effective strategies. The General specialization ensures that graduates possess a broad skill set, making them adaptable to different functional areas within an organization and capable of contributing to overall business success. Emphasis is placed on fostering leadership qualities, effective communication, and ethical decision-making, which are crucial for navigating the complexities of the modern global marketplace. A BBA degree serves as an excellent stepping stone for a career in business or further postgraduate studies like an MBA, equipping graduates with the competencies to excel in dynamic professional environments.
Business Development Executive, Marketing Executive, Sales Manager, Project Coordinator
| Short Name | BBA |
|---|---|
| Specialization | General |
| Course Level | Undergraduate (UG) |
| Course Type | Degree |
| Study Mode | Regular, Online, Part-time |
| Duration | 3 Years / 6 Semesters |
| Min Annual Fees | ₹ 62,000 |
| Max Annual Fees | ₹ 140,000 |
| Average Package | min: 3 lakh, max: 8 lakh |
| Eligibility | 12th |