Desh Bhagat University
Mandi Gobindgarh, Punjab
The Bachelor of Business Administration (BBA) program, with a general specialization, is an undergraduate degree designed to provide students with a fundamental understanding of business management and administration. This comprehensive course covers various core business functions, including marketing, finance, human resources, operations, economics, and business law. Students develop essential analytical, problem-solving, decision-making, and communication skills crucial for success in the corporate world. The curriculum emphasizes a blend of theoretical knowledge and practical application through case studies, presentations, and group projects, preparing graduates for entry-level managerial roles. This program is an excellent foundation for those aspiring to careers in business management, entrepreneurship, or further postgraduate studies like an MBA. Graduates can find opportunities in diverse sectors such as banking, retail, consulting, marketing, and human resources, in roles like management trainee, business analyst, marketing executive, or sales manager. It equips future professionals with the necessary tools to navigate the complexities of the global business landscape.
Business Development Executive, Marketing Executive, Human Resources Assistant, Sales Manager
| Short Name | BBA |
|---|---|
| Specialization | General |
| Course Level | Undergraduate (UG) |
| Course Type | Degree |
| Study Mode | Regular, Online |
| Duration | 3 Years / 6 Semesters |
| Min Annual Fees | ₹ 80,000 |
| Max Annual Fees | ₹ 110,000 |
| Average Package | min: 3.5 lakh, max: 8 lakh |
| Eligibility | 12th (Any Stream) |