UPES University
Dehradun, Uttarakhand
The BBA (Bachelor of Business Administration) program, with a General specialization, provides a broad and foundational understanding of business principles and practices essential for success in diverse corporate environments. This comprehensive degree covers key areas such as accounting, finance, marketing, human resources, operations management, economics, and business law. Students develop critical analytical skills, leadership qualities, and strategic thinking through case studies, group projects, and practical business simulations. The curriculum is designed to foster an entrepreneurial mindset and ethical decision-making, preparing graduates for a wide range of entry-level management positions across various industries. With a focus on interdisciplinary business functions, the program equips students to adapt to evolving market demands and contribute effectively to organizational growth and efficiency. This general specialization offers flexibility, allowing students to explore different facets of business before potentially specializing further in their careers or postgraduate studies, making it an ideal choice for aspiring business leaders.
Business Development Executive, Marketing Executive, HR Assistant, Operations Executive
| Short Name | BBA |
|---|---|
| Specialization | General |
| Course Level | Undergraduate (UG) |
| Course Type | Degree |
| Study Mode | Regular, Online, Distance |
| Duration | 3 Years / 6 Semesters |
| Min Annual Fees | ₹ 150,000 |
| Max Annual Fees | ₹ 280,000 |
| Average Package | min: 3 lakh, max: 7 lakh |
| Eligibility | 12th Pass |