Impact College
Patna, Bihar
The Bachelor of Mass Communication (BMC) program, offered with All Specializations, is an engaging undergraduate degree designed to provide a comprehensive understanding of media, communication theories, and professional practices across various platforms. This dynamic course prepares students for diverse and exciting careers in the fast-paced world of media and entertainment. The rigorous curriculum covers key areas such as journalism, public relations, advertising, film and television production, digital media, media ethics, and communication research. Students gain a profound understanding of news reporting, content creation, media laws, audience analysis, and the socio-cultural impact of mass media. The BMC curriculum typically includes core modules like Introduction to Journalism, Principles of Advertising, Public Relations Strategies, Video Production, and Digital Media Marketing. Emphasizing both theoretical knowledge and extensive practical application, the program incorporates hands-on workshops, studio sessions, newsroom simulations, field reporting, and opportunities for internships with media organizations, production houses, or advertising agencies. Graduates are well-prepared for roles as journalists, content writers, public relations specialists, advertising executives, social media managers, video editors, and media producers. With a strong focus on critical thinking, creative expression, effective communication, and ethical media practice, this program fosters the development of versatile media professionals capable of shaping public discourse and driving innovation in the global communication landscape.
Journalist, Content Writer, Public Relations Specialist, Event Manager, Digital Marketing Executive, Editor, Producer
| Short Name | BMC |
|---|---|
| Specialization | All Specializations |
| Course Level | Undergraduate (UG) |
| Course Type | Professional |
| Study Mode | Regular |
| Duration | 3 Years / 6 Semesters |
| Min Annual Fees | ₹ 70,000 |
| Max Annual Fees | ₹ 180,000 |
| Average Package | min: 3 lakh, max: 8 lakh |
| Eligibility | 12th |