SRM Institute of Science and Technology
Chennai, Tamil Nadu
The Bachelor of Business Administration (BBA) is a comprehensive undergraduate program designed to provide students with a strong foundation in business management. This general specialization covers essential aspects of business, including marketing, finance, human resources, operations management, economics, and business law. The curriculum emphasizes managerial skills, leadership development, strategic thinking, and ethical decision-making in a corporate environment. Students learn to analyze business problems, develop effective solutions, and understand the dynamics of global markets. Practical experience is often gained through case studies, internships, and project work, fostering a hands-on approach to business administration. Graduates are prepared for entry-level managerial positions in various industries, including banking, retail, consulting, and entrepreneurship. The BBA program is an excellent stepping stone for those aspiring to leadership roles or pursuing further studies like an MBA, equipping them with the core competencies required to succeed in the competitive business world.
Marketing Executive, Sales Manager, Human Resources Manager, Financial Analyst, Operations Manager, Business Development Executive
| Short Name | BBA |
|---|---|
| Specialization | General |
| Course Level | Undergraduate (UG) |
| Course Type | Degree |
| Study Mode | Regular, Online, Part-time |
| Duration | 3 Years / 6 Semesters |
| Min Annual Fees | ₹ 150,000 |
| Max Annual Fees | ₹ 280,000 |
| Average Package | min: 3 lakh, max: 7 lakh |
| Eligibility | 12th |