JIS College of Engineering (JIS Group)
Kalyani, West Bengal
The Bachelor of Business Administration (BBA) with a general specialization is an undergraduate degree designed to provide students with a fundamental understanding of business principles and management practices. This three-year program serves as an excellent foundation for a career in various business sectors or for pursuing higher education like an MBA. The curriculum encompasses a wide range of subjects essential for modern business, including accounting, finance, marketing, human resource management, operations management, economics, business law, and organizational behavior. Students learn critical skills such as analytical thinking, problem-solving, communication, and leadership, which are vital for success in any professional environment. The general specialization allows students to explore different areas of business without committing to a narrow field, providing a versatile skill set applicable across industries. Through practical projects, presentations, and sometimes internships, students gain real-world exposure to business operations, preparing them for entry-level managerial positions, entrepreneurial ventures, or further academic pursuits, fostering a holistic understanding of how businesses function and grow.
Marketing Manager, HR Manager, Financial Analyst, Operations Manager, Business Development Executive
| Short Name | BBA |
|---|---|
| Specialization | General |
| Course Level | Undergraduate (UG) |
| Course Type | Degree |
| Study Mode | Regular, Online, Part-time |
| Duration | 3 Years / 6 Semesters |
| Min Annual Fees | ₹ 60,000 |
| Max Annual Fees | ₹ 110,000 |
| Average Package | min: 3 lakh, max: 10 lakh |
| Eligibility | 12th |