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Bachelor of Business Administration

Ganga Institute of Technology and Management (GITAM)

Jhajjar, Haryana

Course Overview

The Bachelor of Business Administration (BBA) is a comprehensive undergraduate degree program focused on providing students with a broad understanding of business management principles and practices. This general specialization covers fundamental areas such as marketing, finance, human resource management, operations management, economics, accounting, and business law. The curriculum emphasizes developing essential managerial skills, including leadership, communication, problem-solving, and decision-making, crucial for success in the corporate world. Students learn how businesses operate, strategize, and manage resources effectively across various functions. While it offers a general overview, it lays a solid foundation for diverse career paths in entry-level management, sales, marketing, finance, or entrepreneurship. The BBA program also serves as an excellent preparatory degree for pursuing an MBA or other specialized postgraduate business studies, equipping graduates with the foundational knowledge needed to thrive in dynamic business environments.

Career Opportunities

Business Development Executive, Marketing Executive, Sales Manager, Human Resources Executive, Operations Manager, Financial Analyst (entry-level)

Specifications

Short Name BBA
Specialization General
Course Level Undergraduate (UG)
Course Type Degree
Study Mode Regular, Part-time
Duration 3 Years / 6 Semesters
Min Annual Fees ₹ 90,000
Max Annual Fees ₹ 160,000
Average Package min: 3.5 lakh, max: 9 lakh
Eligibility 12th
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