Apeejay Stya University
Gurugram, Haryana
The BBA (Bachelor of Business Administration) program, with a general specialization, offers a foundational and comprehensive education in the core aspects of business management. This degree is designed to equip students with a broad understanding of various functional areas within an organization, including marketing, finance, human resources, operations, and strategic management. The curriculum emphasizes critical thinking, problem-solving, leadership skills, and effective communication, preparing students for diverse roles in the corporate world. Through case studies, group projects, and practical assignments, students gain insights into real-world business challenges and develop the ability to make informed decisions. A general BBA provides a versatile skill set, making graduates adaptable to different industries and job functions. It serves as an excellent stepping stone for entry-level management positions, entrepreneurial ventures, or further postgraduate studies like an MBA, fostering future business leaders and innovators across various sectors. The program ensures a holistic understanding of modern business environments.
Business Development Executive, Marketing Manager, HR Manager, Financial Analyst
| Short Name | BBA |
|---|---|
| Specialization | General |
| Course Level | Undergraduate (UG) |
| Course Type | Degree |
| Study Mode | Regular, Online, Part-time |
| Duration | 3 Years / 6 Semesters |
| Min Annual Fees | ₹ 90,000 |
| Max Annual Fees | ₹ 180,000 |
| Average Package | min: 3.5 lakh, max: 9 lakh |
| Eligibility | 12th |