Marwadi University
Rajkot, Gujarat
The Bachelor of Business Administration (BBA) program, specializing in General Management, is a comprehensive undergraduate degree designed to equip students with a robust foundation in key business principles and practices. This program covers essential areas such as marketing, finance, human resources, operations, and strategic management, providing a holistic understanding of how organizations function and succeed in today's dynamic global marketplace. Students will develop critical thinking, problem-solving, and leadership skills through a blend of theoretical knowledge and practical applications, including case studies, group projects, and potentially internships. The curriculum is structured to foster an entrepreneurial mindset and prepare graduates for a wide range of entry-level and mid-level management positions across various industries. Emphasizing adaptability and broad business acumen, the General BBA program ensures graduates are well-prepared to contribute effectively to diverse business environments and pursue further specialization or advanced studies in the future. It’s an ideal choice for those seeking a flexible and far-reaching business education.
Business Development Executive, Marketing Executive, Human Resources Executive, Sales Manager
| Short Name | BBA |
|---|---|
| Specialization | General |
| Course Level | Undergraduate (UG) |
| Course Type | Degree |
| Study Mode | Regular |
| Duration | 3 Years / 6 Semesters |
| Min Annual Fees | ₹ 95,000 |
| Max Annual Fees | ₹ 220,000 |
| Average Package | min: 3 lakh, max: 6 lakh |
| Eligibility | 12th |